Relay For Life Luminaria TV Commercial
Her Morning Elegance - Oren Lavie
Desprate House Wives Opening Credits - Season 1
Another good example would be ours truly Lady Gaga. People not of the art world would look at her and her videos and think "Wow, so innovative and weird." After two semesters of Video Art I look at it and think, "Looks a little like Bill Viola?". With her previous education in art I wouldn't be surprised if she knew of him. John Corbin said something like, Lady Gaga becomes this vehicle from the art world to mainstream.
In the end I think most of us can relate to Lady Gaga in the way we look at different artists and their techniques and combine it with our personal touch when we make projects.
So because it is main stream does it make less of art? Do you think because it's selling out that it's more or less? Than think of Warhol who was very main stream but still very much an artist. This might be loaded question because it's basically asking, "What is art?" which I know I can't answer with a unanimous response.
Also, is there a difference between taking something that derived from art turned mainstream to "art"? I don't know if that makes sense. Is there a point where art isn't art any more? This is how I look at it.
Art > Mainstream with art derived > mainstream > mainstream > mainstream.
The way I look at it is it works similar to the game telephone. To certain point it's not the original information or in this case it no longer classifies as "art" whatever you think that means.
Also, is there a difference between taking something that derived from art turned mainstream to "art"? I don't know if that makes sense. Is there a point where art isn't art any more? This is how I look at it.
Art > Mainstream with art derived > mainstream > mainstream > mainstream.
The way I look at it is it works similar to the game telephone. To certain point it's not the original information or in this case it no longer classifies as "art" whatever you think that means.
Sorry that was kind of rant.
What is art? And can it lose it's quality? Those are questions I often ask myself. I think that art does lose its quality at a mainstream level, because every ad agency out there wants the newest latest thing and so does its consumers. SO once something new slips out, it will be over-used till the point it becomes a trend and doesn't seem as fascinating.
ReplyDeleteAlthough, even thought mainstream ruins art to a degree, it helps it without realizing. How? Well, I believe that it raises the bar or standard for artists. In a way it challenges new aspiring artists to come up with something more creative than the last work that got ruined to mainstream.
that last part really is how Ive watched it work. as something becomes mainstream those who are interested in not being the same attempt to create something new. the cycle simply repeats.
DeleteI guess it really depends on the context. A company dictates what they want out of you and you in a sense become enslaved to creating based on the basis of them being able to profit. I used to work at Disney World as a Phtotographer and I definitely didn't feel like I was an fine arts photographer there. Yeah I was taking unique shots that aren't often seen, however I was doing this so my pictures would have an edge over others and be sold. Out of the thousands and thousands of pictures taken within a week from all the photographers, I got photo of the week a few times on my internship. Did I feel like this was a milestone as being an artist? Not at all. I was just glad to have done my job right. I guess the same could go for other artists in these agencies. They are producing the work solely for getting a paycheck. I do appreciate that art is coming into the mainstream. I can appreciate it more then the obvious advertisements that are boring and objective. I think it's at this point when artists "sell out" just to get a paycheck. When it's no longer about creating art for arts sake. There are artists out there that make a lot of money for doing what they do...but they are ultimately still doing it for art sake and their enjoyment. There are other artists on the other hand that find their fame and just burn out to generate more cash.
ReplyDeleteSomething i didn't be leave when i started art education in college was that a lot of the stuff that they were showing me was "art" as i Something I didn't be leave when I started art education in college was that a lot of the stuff that they were showing me was "art" as I had never been exposed to a lot of the junk that they call art. (sorry, but a sex tap I would not watch in a video class regardless of its so called art status)
ReplyDeleteHowever out of all of this I've sort of gained a new definition of art that is quite simply. Everyone’s an artist if they create according to their own mind. You can task 100 employees to make a power point presentation on electric cars and each one will give you a different presentation but they will be similar. This is no different than handing a room of proclaimed artists a camera and telling them to photograph a still life; they will all return a different image but every image will be similar.
Drawing a distinction between art, culture, mainstream or anything is nothing more than a feeble attempt to make an individual (or group) feel better than another. It’s like the hipster mentality, only in this case it’s widely accepted by both parties.
had never been exposed to a lot of the junk that they call art. (sorry, but a sex tap i would not watch in a video class regardless of its art status)
However out of all of this I've sort of gained a new definition of art that is quite simply. everyone's an artist is they create. you can task 100 employes to make a power point presentation on electric cars and each one will give you a different presentation. this is no different than handing a room of proclaimed artists a camera and telling them to photograph a still life, they will all return a different image.
Drawing a distinction between art, culture, mainstream and anything is nothign more than a febal attempt to make an individual feel better than another. its like the hipster mentality, only in this case its widely accepted by both party's.
lol's, just noticed that when pasting an update befor posting it doubled some lines...
DeleteTo come back to the first day of class, I ask again: what distinguishes experimental animation from commercial, mainstream animation? I can't remember the reference for this, but one writer made a distinction between "free film" vs. moving image made for the entertainment and advertising industries. In "free film" the work begins with the maker and the medium, instead of beginning with an idea that grows from the intent to sell, entertain, or otherwise make money as the primary objective.
ReplyDeleteThis is an important discussion that is complex, with no concretely correct answers. "Everyone is an artist" is a very interesting idea, and one that artist Joseph Beuys famously proposed in the mid-1970s... "Even peeling a potato can be a work of art as long as it is a conscious act." And I enthusiastically encourage everyone to become familiar with Beuys.
Also, I think that some other of Andrew's comments reflect a mis-trust of "Art" by the general population. I have heard a person say "Why would I want to go in there (a gallery)? So I can feel stupid?" In the 20th century, I believe that artists became more and more involved in a dialogue with each other, and shirked a responsibility to have a broader conversation with people in society. I may be misguided, but part of me believes that artists must take the first steps to reach out to people and help them recognize what is important about art, and that art provides perhaps a last bastion of free thought.
Art that does not serve a commercial purpose has the freedom to imagine that anything can be true, and to propose alternate narratives about what reality is. We need that. We need aesthetic experiences that do not culminate with a message about needing to buy some product to be cool or to fit in... and if you look at the very beginning of advertising culture (which happened in tandem with the Industrial Revolution), you will see that this has always been the message. It's just been getting more and more sophisticated as we pump out more and more MFAs.
OK, from one rant to another to another.
This is an significant topic!